The picture here is a billboard and the bikini clad woman on the billboard probably came on just because a man walks past it.
Please read it to understand what I meant. If you are not up to it, let me explain.
A new high-tech Japanese electronic display can instantly identify people’s sex or age range and target them with advertisements to suit them. A camera on top of the display recognizes on-the-spot the age and sex of viewers who are standing in front of it.
If the device finds viewers are predominantly female in their 20s, it will show cute miscellaneous items sold by Fuji Television for young women or an NEC cellphone designed for the demographic
There you have it! Now you know why that beauty is on the billboard.
The 50-inch plasma display will appear at an annual festival in Tokyo run by Fuji Television network, maker NEC Corp said. The event, which runs from Saturday until August 31, drew more than four million visitors last summer.
Those who are interested in what is being advertised can hold their cellphones over a special device, which feeds them a URL link, coupons and other information on the products.
I love these geniuses for their ideas.
Thanks to Times of India dated 22nd July. (yes, it is today's paper)
5 comments:
That is an awesome billboard... would make me feel important!!
That's crazy, I think this Billboard will find it's way around the world ASAP. Sounds like a google adsense program when it shows relevant ads. Seriously crazy!
Hey Joey, you are right, it works like AdSense when the relevancy factor is considered.
I've been waiting to see this. Just wait, you'll be logged into your Google account on your cell phone, with your browsing history, gmail content etc and you'll walk by a bilboard and Google will serve you an ad based on what your Google profile and surfing habits. Could be cool, could be bad.. Could be big brother
I suppose all those are quote possible soon Whispering!
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