No, No to bras and panties by Japanese women.

I don't what it is going to lead to: "Emaniciption from body hugging inner garments; wear loin clothes only"-that seems to be the byline of Japanese lingerie manufacturer "Wacoal" who minimized the requirement of fabric by promoting loin clothes instead of lingerie.

Loin clothes that are called 'fundoshi' in Japan fly off the shelves in the stores; Japanese women scramble to wear the new underwear range of Loincloths.

KYOTO, Japan — Whether you’re a g-string girl or prefer granny-style knickers, a Japanese lingerie maker is inviting women to liberate themselves from conventional, body-hugging underwear and don loincloths instead.-Reuter

Japanese ladies have developed a great liking for loin clothes as they feel a lot free. It costs them about $13 per piece.

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