Image by neko-momo via Flickr
Is it something to do with the ingredient in the Kit-Kat?
No, certainly not! It has something to do with the way the chocolate's name is pronounced in Japan. There is a Japanese word "Kitto-Katsu" that translates into "win without fail". Well, Kit-Kat is pronounced as "Kitto-katto' in Japan and that is close to their 'Kitto-katsu'.
So, this is only a belief in Japan and the 'Nestle', the manufacturer of Kit-Kat is capitalizing on this belief of Japanese by presenting their Kit-Kat chocolate bar in a special way.
Snopes.com has written an article on this amusing belief of Japanese and cites several offline news resources.
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