They are not actually exercising buddy, they are generating electricity for a hotel in Copenhagen, Denmark. Yes, the hotel that hired their cycling services is 'Crown Plaza Hotel'.
The young men get a free meals voucher after just minutes of cycling. The meal voucher is worth $36
Wow! That is a whopping $144 per hour!
By cycling on this gym machine for just 15 minutes, they generate 10 watt hours (whatever it is) of electricity.
Innovative idea!

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